News & Community

Motorhead

May 17th, 2019

A recent enquiry from a ‘friend of Alchemy’ based in Australia, referred to an item he’d bought some 30 years ago from a Metal For Melbourne fest in Australia. The image above accompanied the message. His query was its identity and, in particular regarding the branding stamp on the reverse which simply said ‘POKER’.

Read the rest of this entry »

Alchemy’s Branding History

April 1st, 2019

The early branding of Alchemy jewellery was different to today’s markings. The company’s origins were, as is the case with many nascent companies, not straightforward and its identity evolved over time.

The very first products which launched the venture, around 1976, were a small collection of punk ‘anti-jewellery’, irreverent pins and pendants such as a toilet seat, a graffitied padlock and a bent screw, all made one at a time, hand cast from scrap lead and designed to shock! These were branded as ‘Poker’, with the name hand carved into the back of each model. Then, in 1977, we rented a small shop with a little room for a workshop behind. We named the shop Rieder’s Axe and the company, Rieder Design, after one of our heroes; a revered late 15th century Austrian armourer Kaspar Rieder, from Muhlau, Innsbruck who was a master metalsmith in magnificent gothic style, by appointment to Emperor Maximilian I.

Read the rest of this entry »

April Fool’s Day

April 1st, 2019

Alchemy will help you play a good trick on someone who does not know much about the dark world. All you have to do is stay as cold and serious as Morticia Addams.

Read the rest of this entry »

The End of the World – Medieval Style

February 22nd, 2019

The Book of Revelation – the final book of the Bible – describes the coming end of the world. Written in the 1st Century AD, the author appeared to expect the Apocalypse to occur in their lifetime. Happily, they were disappointed, but Christians have remained fascinated by the subject ever since, with doomsayers keeping it alive by reinterpreting Revelation to refer to their own age, or creating their own version of the imminent End Times. During eras like the Middle Ages, when few people could read, such warnings needed to be communicated visually.

Read the rest of this entry »

Valentine Ideas: a Little Help from Alchemy

February 13th, 2019

This year Alchemy will help you celebrate an amazing Valentine.
When you come home in the evening just follow these Alchemy steps and success is guaranteed!

Read the rest of this entry »

Year of the Pig – Luna New Year

February 5th, 2019

We would like to wish a happy new year to all of our friends in the east. We hope the year of the pig will be a prosperous one for you all.

To learn more about the Luna New Year you can read our blog from last year here.

Friday the 13TH – Lucky For Some

December 7th, 2018

The 2018 Abertoir Horror Festival

Every November, Alchemy’s resident horror fiend GAVIN BADDELEY makes his annual pilgrimage to the Abertoir festival in Wales. And every year he comes back to report on the best new horror movies previewed at the event. Take it away Gavin…

Read the rest of this entry »

Danza Della Luna

November 23rd, 2018

Ghent has always been one of my favourite European cities. I do love beautiful historical inspired balls in beautiful venues. I would never miss a chance to mix with the beautifully dark and elite of the neo-romantic goth scene. So when all of these pieces fall into place, you know it’s going to be a great night.

Read the rest of this entry »

Who I Used to Be

November 2nd, 2018

Yesterday…it seems such a long time ago. I think about it and don’t understand why today can’t be like yesterday. The sun is rising just like yesterday, people are going to work, the world goes on just like yesterday but to me the world has stopped moving. The world is gone, it’s missing. I feel like I’m gone, like I don’t belong, as though I am a mistake. And I only have myself to blame.

Read the rest of this entry »

Frankenfilm – A Century of Mad Science at the Cinema

October 26th, 2018

Mary Shelley’s timeless masterwork FRANKENSTEIN was first published 200 years ago. Mary began writing the book when she was still a teenager, and it is now recognised as not only a landmark work of Gothic literature, but also arguably the first true science fiction novel. It is through cinema, though, that most have come to know her immortal creation, beginning in 1910 with the first film adaptation, a silent movie generally known as the Edison FRANKENSTEIN (it was produced by the famous inventor Thomas Edison). The film’s director deliberately downplayed the story’s horrific elements, and the resulting 14 minute film is more of an amusing, pioneering oddity than a horror classic.

Read the rest of this entry »