News & Community

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Getting into the Evil Christmas Spirit

December 22nd, 2017

Christmas is coming…as much as we hate to admit it. The fake joy and forced laughers are just around the corner.

Do not worry!

We have our own way of coping with all of this. Read the rest of this entry »

Having the Devil of a Wicked Christmas in Whitby!

December 14th, 2017

The last few Christmases have seen the Krampus making his presence felt far beyond his snowy Alpine homelands. For the benefit of the uninitiated, the Krampus is a hairy, horned devil who carries a sack and a switch. He accompanies Saint Nicholas on his Yuletide rounds in early December, and while Nicholas gives gifts to good children, Krampus whips the naughty ones, and pops the really bad little boys and girls in his sack to take away. Read the rest of this entry »

Alchemy’s Halloween Ghost Invest

October 30th, 2017

Alchemy have been settled into their new premises for less than a year, but already various members of staff have whispered of their unnerving experiences and their awareness of inexplicable company, of the sound of footsteps from an empty floor above, in short, of early brushes with possible entities from the past. Read the rest of this entry »

Feature ~ Alchemy England: history & a review

October 20th, 2017


I discovered the brand when I was a kid, about 13 or 14. I don’t remember what was the first product I bought but it might have been the Catafalque, a gorgeous necklace with a skull that I had to sell a few years ago because I needed money :(. Read the rest of this entry »

Changing the Stars

October 6th, 2017

A friend recently shared with me a surprisingly beautiful Romanian tradition that takes place in the Maramures region. This tradition gave me inspiration to do a little more research on the subject and to write this article. The tradition or the ritual as some might say was performed in order to save a severely sick child from death. Read the rest of this entry »

Killer Instinct

August 25th, 2017

Warning: Some of the information below is based on facts others are merely fiction…for the time being.

1835. England, the Parliament outlawed bull-baiting and bear-baiting sports in which dogs fought to death against other animals. Gamblers turned their interest to dog fighting, a popular and profitable sport. British dog-fighters created crosses between the English Bulldog and various types of Terriers. This led to the best fighting dogs: Bull Terriers. They had the size, strength, aggression and ferocity to fight to the death. Read the rest of this entry »

40 Years Of Alchemy – The Birth Of An Iconic Brand

May 26th, 2017

Alchemy England are celebrating their 40th anniversary this year. The alternative jewellery and gift brand is known all around the world for its high quality gothic, steampunk and metal wear, but did you know that it was born in a small bedsit in Leicester? Read the rest of this entry »

The Alchemy Range For Alternative Weddings

April 7th, 2017

Weddings for goths, steampunks, rockers and punks have never been more popular. Never mind conventional white gowns and traditional hymns, if you’re planning an alternative wedding, you’ll want to do things a little differently from the norm. Read the rest of this entry »

The Pagan Festival Ostara

March 20th, 2017

Ostara is the one of the eight pagan festivals throughout the Wheel of the Year. Each season is celebrated and regarded as equally important. It is also a way to understand the natural world and its changes and become more in-tune with the environment. This is one of my favourite times of the year – if I could choose! Read the rest of this entry »

The Gothic Colour Palette

March 3rd, 2017

Photo by Marija Buljeta
Clothing from The Gothic Shop

While black is the obvious staple of any discerning Goth’s wardrobe – it’s best viewed as the starting point. The canvas on which to adorn with striking flashes of different hues to bring in your unique meaning and personality to the fore. While every colour on this great earth can be woven in to your dark attire, there are a collection of essentials that are quintessentially Goth. Have a read below what each colour represents and choose to weave these meanings into your outward attire. Read the rest of this entry »

Viking for a Day in York

February 16th, 2017

It’s time for Vikings fans, devotees of the Dark Age era and history buffs to break out the battleaxes and launch the longships, as, starting on the 20th of February, the historic English city of York will be playing host to the 33rd annual Jorvik Viking Festival. The largest event of its kind in Europe, the Jorvik Festival attracts re-enactors, experts and traders from all over the world. Jorvik is the Norse name for York, back when it was the Viking capital of England. It’s also the name of the interactive museum and archeological attraction who run the festival. Read the rest of this entry »

Twas the Fright Before Christmas…

December 23rd, 2016

For many of us, Christmas is all about spending time with family. Being more realistic, it’s often more about sitting around the TV with people we seldom see. So, what do you do if you want to watch something dark and spooky, but everyone else insists on something seasonal? We asked our resident horror expert Gavin Baddeley if there was anything that ticked both boxes, and he assured us that there was. Take it away Gavin… Read the rest of this entry »


November 4th, 2016

1Have you ever tried an Ouija board? I have the feeling many of you have, yet, I don’t know how many of you have actually dealt with the consequences. I tried the Ouija board when I was around 15 years old. I haven’t touched one ever since. Read the rest of this entry »

What’s the idea behind Alchemy’s Voodoo Doll necklace?

October 7th, 2016

voodoo-dollHalloween is just a few screams away so what better time to explore the story behind one of Alchemy’s spookiest new creations. Read the rest of this entry »

The Writer’s Pain

September 30th, 2016

1My guitar teacher once told me that he never composed any music when he was happy. When he was happy he’d be out there in the world enjoying himself. But when he was sad…that was a whole different experience. Read the rest of this entry »