News & Information

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Valentine Ideas: a Little Help from Alchemy

February 13th, 2019

This year Alchemy will help you celebrate an amazing Valentine.
When you come home in the evening just follow these Alchemy steps and success is guaranteed!

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Year of the Pig – Luna New Year

February 5th, 2019

We would like to wish a happy new year to all of our friends in the east. We hope the year of the pig will be a prosperous one for you all.

To learn more about the Luna New Year you can read our blog from last year here.

Gothic Gardening

April 27th, 2018

As spring starts to unfurl now is the perfect time to get out into your garden (before summer really hits and you risk exchanging that deathly pallor for a sun kissed shade of orange). And we all know goths secretly love being outdoors even the less witchy types will skulk around in mother nature’s bounty, just check out “Goths up trees” if you have any doubt! While I’m partial to the juxtaposition pretty pink and white flowers can make against beautiful black velvets – there are a number of ways you can bring a bit of darkness into your alfresco living space. The queen of goth gardening is undoubtedly Kat von D whose black garden is awash with… well, black. From black sunflowers to black heart vines, her Hollywood garden shrieks goth. But what of our slightly less clement climes? Dark plants were in vogue in Victorian and Edwardian times with plant breeders eager to pursue a rarity and bring out the black. Below is a list of some of my favourite black and dark purple plants.

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The Year of the Dog

February 2nd, 2018

In the western world the new year may seem to have been and gone an age ago but in the east it is only just arriving…

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Goth Foods

January 26th, 2018

When you feel like you’ve reached the pinnacle of your gothdom, there’s still an avenue to eke out those extra goth points – goth food and drink! Dark hues of substance to make sure you’re also black on the inside!

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Getting into the Evil Christmas Spirit

December 22nd, 2017

Christmas is coming…as much as we hate to admit it. The fake joy and forced laughers are just around the corner.

Do not worry!

We have our own way of coping with all of this.

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Having the Devil of a Wicked Christmas in Whitby!

December 14th, 2017

The last few Christmases have seen the Krampus making his presence felt far beyond his snowy Alpine homelands. For the benefit of the uninitiated, the Krampus is a hairy, horned devil who carries a sack and a switch. He accompanies Saint Nicholas on his Yuletide rounds in early December, and while Nicholas gives gifts to good children, Krampus whips the naughty ones, and pops the really bad little boys and girls in his sack to take away.

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Alchemy’s Halloween Ghost Invest

October 30th, 2017

Alchemy have been settled into their new premises for less than a year, but already various members of staff have whispered of their unnerving experiences and their awareness of inexplicable company, of the sound of footsteps from an empty floor above, in short, of early brushes with possible entities from the past.

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Feature ~ Alchemy England: history & a review

October 20th, 2017

MY EXPERIENCE

I discovered the brand when I was a kid, about 13 or 14. I don’t remember what was the first product I bought but it might have been the Catafalque, a gorgeous necklace with a skull that I had to sell a few years ago because I needed money :(.

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Changing the Stars

October 6th, 2017

A friend recently shared with me a surprisingly beautiful Romanian tradition that takes place in the Maramures region. This tradition gave me inspiration to do a little more research on the subject and to write this article. The tradition or the ritual as some might say was performed in order to save a severely sick child from death.

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