News & Community

Category: alternative fashion

Danza Della Luna

November 23rd, 2018

Ghent has always been one of my favourite European cities. I do love beautiful historical inspired balls in beautiful venues. I would never miss a chance to mix with the beautifully dark and elite of the neo-romantic goth scene. So when all of these pieces fall into place, you know it’s going to be a great night.

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Winter Goth

November 17th, 2017

As the icy touch of Jack Frost begins to make the mornings glisten and the nights draw in fighting with the daylight for time, this is the moment where goth truly comes into its own. Winter not only echoes the gothic ethos in its darker days and longer nights, bleak and seemingly devoid of life – but also in the fact that its desolate beauty is merely a cloak, a time of hibernation for regeneration to occur, the darkness before the light, a time of magic, a time which is sometimes misunderstood and ignored by many.

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The Crow

April 25th, 2014

The Crow was one of the biggest cult movies of the 1990s. Starring Brandon Lee and based on James O’Barr’s graphic novel series of the same name, it inspired late 20th century gothic fashions and introduced a new generation to some great tunes thanks to its alternative soundtrack. And now, it’s one of the latest films to get a modern reboot.

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London Edge Exhibition

August 15th, 2012

LondonEdge SEPTEMBER 2012

From September 2nd – 4th London Olympia will once again play host to alternative trade show LondonEdge. The biggest and best show of its kind in the world, LondonEdge catering to a group of the most creative and exciting ‘niches’ in fashion and accessories.

The rock n roll, cool and kooky styles of the exhibitors is met year after year with an exciting and familiar buzz and positive atmosphere. After 12 years, LondonEdge continues to welcome back regular exhibitors as well as embracing new from the UK, Europe and worldwide and this September will not prove any different.

Whatever your thing, LondonEdge welcome’s a broad range of gorgeous, commercial & trend-led styles including retro, vintage, rock, swing, rockabilly, street, 40′s, 50′s, pin-up, burlesque, punk, 60′s, 80′s, mod and more. This is one of the longest standing and consistent fashion trade shows in the UK offering an ever-evolving platform for these markets.

When it comes to the business side of things this is one of the only shows where business is conducted at the shows and buyers can write orders there and then providing opportunity to get work out of the way with no pressure to put orders in at a later date.

Due to be another fantastic show, LondonEdge attracts UK and international buyers and business from retailers all over the world. With a great mix of new and established brand’s there is always a great atmosphere whilst providing a new and entertaining show – not just for buyers but for exhibitors too.

With crazy catwalk shows, stage acts and walkabout performances, this show famously offers the ultimate feast of entertainment unlike any other trade fair.
Coming up this September will be a wild catwalk show combining entertainment with fantastically styled fashion previews, free haircuts and Betty Bangs & Rolls at Mister Ducktail stand, a LIVE car wrapping and live tattoo art at Pauls Chop Shop.

There are other new and exciting changes with LondonEdge this season so keep watching for further information by visiting

2nd – 4th September 2012, The National Hall, Olympia

Find Alchemy at London Edge! Come see us at Stand H30!

Alchemy Gothic Jewellery featured in this months National Geographic magazine!

January 6th, 2012

Alchemy’s Spithrella Pendant & Mircalla Choker have been spotted in this months National Geographic magazine. An article all about twins features Camille and Kennerly Kitt sporting matching outfits including both Alchemy Gothic accessories. The photo below was taken on set whilst filming the upcoming film Creeporia.

Commenting on Alchemy’s Facebook wall the Kitt twins posted:

Thank you for featuring our photo from NatGeo Magazine! The necklaces are GORGEOUS and we wore them every day for the entire month of filming “Creeporia”! We will be wearing them at appearances this year to promote the film (“Creeporia” is scheduled to release sometime in 2012)

To view to National Geographic article online visit

Brand new look Alchemy Gothic catalogue!

August 25th, 2011

Excitement is building here at the Alchemy Studios as the launch of a stunning new look Alchemy Gothic Catalogue is only weeks away. As always the 2011/12 catalogue will be complete with many extraordinary designs, both old and new.

This year we have omitted the Alchemy Treasury section and have created a catalogue that will flow through all of the jewellery and accessory sections with ease. Alchemy giftware will be sat towards the back of the catalogue along with tees and licensed products.

We are pleased to announce that this year we have introduced model shots which perfectly display the jewellery grouped into sets, to help you visualise how the jewellery will look and present to you the matching items available.

We are constantly striving to enhance your Alchemy experience and trust that you will find the changes made a great help when viewing the catalogue!

We are sure that you will agree with us, that this years new catalogue will prove to be the very best yet!

As always with the launch of a brand new catalogue there will be whole range of new designs for you to feast your eyes on!

To receive this years stunning new look catalogue free of charge please email our new dedicated catalogue request email address with your name, address and contact telephone number to receive your very own copy!


August 22nd, 2011

Our loyal and long-term followers will not fail to notice the temperamental change in the general appearance of our upcoming, 17th, brand new ‘Alchemy Gothic’ catalogue. This marked difference is the latest step towards Alchemy’s aesthetic transcendence.

Prior to this and since 1984 the original collection was established as ‘Alchemy Metal-Wear’; born in the Dark Ages and of the ancient fires of Weyland’s forge. However, times change, and with it, the evolution of extraordinary design.

Over the years, demands have increasingly and innexorably lead much of Alchemy’s output down the path of a more alt-fashion direction, with Alchemy Gothic developing more refined designs and with a greater tendancy towards feminine atire.

Now, under the uberbrand Alchemy1977, Alchemy are the UK’s all-round alternative lifestyle-mongers, offering an unprecedented choice from a range of dedicated catalogues. Alchemy’s pedegree, background-history and long-experienced creative craftsmanship give you everything you want to refine and indulge your own personal tastes.

As a direct consequence of this and by popular demand ‘Alchemy Gothic’, per-se, has developed and moved-on to create the World’s most original, exciting and sophisticated, alternative fashion jewellery collection, (catalogue out on September 8th). However, old-school, hard core metal and noise has not been neglected; flip the alternative culture coin and the end of this year is celebrating Alchemy’s spectacular restoration of its classic, testosterone-charged Alchemy Metal-Wear collection, with a stunning new catalogue of metal-focused accessories including a host of brand new hard and edgy designs.

The Alchemist has a rendezvous with the past…

The Ledge – Adrenaline with a shot of Business

June 24th, 2011

LondonEdge, is the firmly established and highly successful, most popular short-order-writing, edgy fashion trade-mecca for the Western world.

Alchemy have been ever present at LondonEdge since the very beginning and wholeheartedly supports the show, which has proved to be our single greatest source of new business and has undoubtedly played a major role in the worldwide success that the brand has achieved to date.

Launching this September is the brand new skate and adrenaline lifestyle show ‘The Ledge’ running in conjunction with and concurrently to the well established edgy trade shows LondonEdge & LondonCentral!

LondonEdge has ambitious plans to grow and develop it’s depth and diversity and its influence and effectiveness for the benefit of all its friends! ‘The Ledge’ will provide fantastic new opportunities for new and existing exhibitors and buyers alike. Being launched by an experienced, efficient organising & marketing team that is well versed in putting on a show that dares to be different! Visitors will have access to all 3 shows meaning increased diversity for buyers and increased footfall for exhibitors.

This September promises to be the best show yet! To find out more information or to apply for visitor passes please visit the following websites:

The Ledge

Please also ‘Like’ LondonEdge & ‘Ledge’ on Facebook by clicking on the following links:

Alchemy Gothic: Westenra Choker/Westenra Spica (P593/E289)

June 14th, 2011

An intricate jugular garnish that speaks of decadent wealth, all the while hiding the bite that lingers beneath. Intricate pewter work, studded with green crystals and strung on a wide black ribbon for true baroque style. A perfect accompaniment comes in the form of stunningly decadent earrings, perfect to complete Lucy Westenra’s post-Whitby jewel set.

Beautiful, innocent and pure, well loved by all who came across her, Lucy Westenra could not have been less deserving of the fate that befell her. Though men queued to court her, Westenra’s frailty and weakness soon began to show; a sign of blood loss, something more sinister, of the vampire Dracula having chosen her as his latest victim.

Within days, and despite efforts made by her mother and the famed vampire hunter, Doctor Van Helsing, the girl was dead – but that was not to be the end of her story.

Tales of a striking woman who stalked the night in search of the blood of small children soon began to circulate – Lucy lived again, though this time as one of the sentient undead; a vampire created in Dracula’s own shadow.

To order on-line please click on either of the images above to be directed to our On-line dealers page!

keep up to date with all the latest news, reviews and new products launches by subscribing to our blog! Find the subscribe box on the right hand side of the page!

New Alchemy UL13! Urban, Tattoo, & Rock ‘n Roll pendants, buckles & more…

June 10th, 2011

Alchemy1977 brings you the latest new releases to the increasingly popular brand of Urban, Tattoo & Rock ‘n Roll Lifestyle accessories, Alchemy UL13!

Alchemy UL13 is a range of products replete with classic and retro tattoo and rock symbolism, biker’s and boarder’s icons, but woven-through with that distinctive Alchemy pedigree.

Designed to take Alchemy back to its rock ‘n roll roots for guys and girls with attitude – no-nonsense, original design, classic, urban and tattoo inspired pendants, buckles and other essentials!

View the whole range on our Facebook page:

To be added to Alchemy’s mailing list to receive a FREE copy of the brand new UL13/UL17 catalogue please email your address details to quoting ‘UL13 Catalogue’

Alchemy at the International Licensing Expo, Las Vegas

June 9th, 2011

Alchemy will be exhibiting at the International Licensing Expo in Las Vegas next week.

Come and see us at booth number 5609 at The Mandalay Bay Convention center between Tuesday 14th and Thursday 16th June.

See you there!!

Click on one of the images below to visit the brand new Alchemy Licensing website.

Official Alchemy1977 Blog Site!

June 9th, 2011

Welcome to the new official Alchemy1977 blog site!

We will be using this new blog to keep you, all our loyal fans up to date with all things Alchemy. New products, Promotions, Competitions, Licensed products and details of all upcoming shows and festivals!

To receive our latest blog posts by email and be one of the first to receive all our latest news, reviews and much more. Please subscribe to our blog by entering your email in the Subscribe box on the right hand side.

Don’t forget that you can also connect with Alchemy by joining us on Facebook & Twitter. To do so please follow the links below