Alchemy1977

Our loyal and long-term followers will not fail to notice the temperamental change in the general appearance of our upcoming, 17th, brand new ‘Alchemy Gothic’ catalogue. This marked difference is the latest step towards Alchemy’s aesthetic transcendence.

Prior to this and since 1984 the original collection was established as ‘Alchemy Metal-Wear’; born in the Dark Ages and of the ancient fires of Weyland’s forge. However, times change, and with it, the evolution of extraordinary design.

Over the years, demands have increasingly and innexorably lead much of Alchemy’s output down the path of a more alt-fashion direction, with Alchemy Gothic developing more refined designs and with a greater tendancy towards feminine atire.

Now, under the uberbrand Alchemy1977, Alchemy are the UK’s all-round alternative lifestyle-mongers, offering an unprecedented choice from a range of dedicated catalogues. Alchemy’s pedegree, background-history and long-experienced creative craftsmanship give you everything you want to refine and indulge your own personal tastes.

As a direct consequence of this and by popular demand ‘Alchemy Gothic’, per-se, has developed and moved-on to create the World’s most original, exciting and sophisticated, alternative fashion jewellery collection, (catalogue out on September 8th). However, old-school, hard core metal and noise has not been neglected; flip the alternative culture coin and the end of this year is celebrating Alchemy’s spectacular restoration of its classic, testosterone-charged Alchemy Metal-Wear collection, with a stunning new catalogue of metal-focused accessories including a host of brand new hard and edgy designs.

The Alchemist has a rendezvous with the past…