News & Information

Liisa Ladouceur interview, Canada’s First Lady of Goth

July 5th, 2012

Liisa Ladouceur, Canada’s First Lady of Goth

We’ve recently found ourselves engrossed in Encyclopedia Gothica, an A-Z of all things dark and beautiful by the Canadian journalist, poet, DJ and dedicated Goth Liisa Ladouceur. A witty insider’s guide to the scene, the book features over 600 spooky entries, from ‘Absinthe’ to ‘Zombies’, with eerie artwork by the talented Toronto illustrator Ghoulish Gary Pullin. Of course, Liisa includes an entry for the Alchemy design studios, which we took as an ideal opportunity to turn the tables, and check out just how many Goth points Liisa has…

The ‘What is Goth?’ question has become something of a faux pas in many Gothic circles – why do you think this is and what inspired you to grasp this particular nettle?

You can’t avoid it! The general public and insiders alike seem perplexed by what exactly this whole Goth thing is. I was recently stopped in the supermarket of my small hometown by a friend of the family who wanted to know if it was a religion, a cult. That was a fun exchange of ideas. Goths themselves meanwhile are obsessed with defining what is and isn’t Goth, from music to shades of lipstick. How else are you going to collect your Goth points? For me, I felt the best way to answer the question was to try and define as many elements of the subculture as I could: the bands, the clothes, the slang and in-jokes. And I certainly hope once you’ve read the Encyclopedia you have you own answer.

Most Goths seem more exercised by what isn’t Goth than what is – what do you think isn’t Goth – I’m thinking here not of mainstream misapprehensions so much as anything embraced by mainstream Goth subculture (if that isn’t a contradiction in terms) that you personally cannot abide…

I’m pretty sure that Emo is not at all Goth, so that confusion prickles me. Also, self-proclaimed “real vampires” are delusional. Both groups are free to do as they choose, but they have nothing to do with the Goth that I love.

Why do you think so many of Goth’s seminal musical icons – from Robert Smith of the Cure and Siouxsie, to Nick Cave and Andrew Eldritch of the Sisters of Mercy – have disowned the subculture so vocally?

Musicians – all artists, really – seem to despise being categorized, and I can’t say I blame them. Because once you are labelled one thing, people can’t see you as anything else, and it can be the kiss of death. Especially if – like the Cure – you pre-date a particular genre or scene, I can understand why you’d find it curious or downright offensive to be slapped with the tag. (I’m reminded here of how Led Zeppelin and Black Sabbath reject the term heavy metal for their music, while being considered the ultimate metal bands by many.) I recently had the opportunity to ask Steven Severin of Siouxsie and the Banshees directly why he hated being described as Goth and he answered, “Have you seen the bands who call themselves Goth on MySpace?” The man has a point.

For part 2 of the interview, please check back next week…

Fifty Shades of Grey: Excites the Nation!

June 28th, 2012

West London based author, E L James, a working mother of two has been breaking records with her first novel ‘Fifty Shades of Grey’, followed by ‘Fifty Shades Darker’ and ‘Fifty Shades Freed’.

It has surpassed J K Rowling’s ‘Harry Potter’ as the fastest selling paperback of all time in the UK, topping the best sellers lists in the US and around the world, with book rights sold in 37 countries!

The ‘Fifty Shades’ trilogy is based upon the unlikely and unconventional relationship between Anastasia Steele, an innocent, uncorrupted college graduate suffering with low self-esteem and Christian Grey, a young over controlling, enigmatic, billionaire entrepreneur who is tormented by the demons of his past.

Without giving too much away to those who haven’t read the trilogy (is there anyone left in the world?), Ana is enticed by Grey’s alternative lifestyle where there are a lot of erotic, sexually explicit scenes featuring elements of BDSM which will leave you obsessed and unable to put the books down. I’m sure most women who are currently reading or have finished the trilogy find themselves wanting to be Grey’s submissive and secretly wanting their partner, husband or whoever to use that trademark silver tie on them and be taken to the ‘red room of pain’!

With rumours of a film and merchandising rights already sold in the UK, we are sure that jewellery, underwear/nightwear and perfume etc. will be everywhere very soon! Until then why not live out your own fifty shades fantasy with our range of Alchemy ties for the men (AHTMT1,2 &3) and wear your own masks of mystery with our very own Venetian Mask pendant (P591) and Ring (R168).

You can order online by visiting our approved list of dealers at http://www.alchemyengland.com/buy

Vampire Hunting Kit Makes a Killing

June 26th, 2012

An antique vampire-hunting kit, auctioned by the English firm Tennants last weekend easily exceeded estimates when it sold for £7,500 (around $11,500 or 9,500 Euros). Consisting of a mahogany case containing such slaying staples as a crucifix, stakes, a pistol and a rosary, the auctioneer’s valuer, Oonagh Drage, observed that it was “probably a novelty thing. It’s playing to people’s superstitions.” Similar kits have sporadically surfaced for sale at auction houses since the 1970s, and now occasionally appear on online bidding sites, but remain controversial.

While few experts believe that they were ever truly sold in the 1800s to protect travellers from the undead, some, like Ms Drage, suggest that they might have been marketed as Victorian Gothic novelties. Several well-informed sceptics – like Jonathan Ferguson, curator of firearms at the Leeds Royal Armouries – have cast doubt on the idea that any of the vampire-hunting kits are authentic antiques. Yet it was Mr Ferguson who made the winning bid on the museum’s behalf. “We’ve yet to establish a firm date for our kit, but we know it will attract a lot of interest from our museum visitors”, he said.

While here at Alchemy we wouldn’t like to be seen as promoting vampire-hunting – some of our best friends are undead – anybody looking to sport a crucifix motif is spoilt for choice by our range, featuring everything from the subtle Pugin’s Cross ring to the flamboyance of the Torquemada Cross-Tegere earring. Dedicated foes of the denizens of darkness might also like to consider the Eschat Pinn or Death of a Vampire – two pendants with stake motifs that should show even the bloodthirstiest ghouls that you mean business…

The Amazing Spider-Man

June 19th, 2012

Last night, London was treated to the gala premiere of The Amazing Spider-Man – the latest movie about the Marvel Comics superhero. A few hours ago the first reviews started appearing online and so far, there’s been a great response from the critics – The Telegraph are even calling it: “Twilight in spandex”.

Described as a “reboot” of Sam Raimi’s trilogy and filmed in 3D to enhance all those edge of your seat’ vertigo-inducing shots, The Amazing Spider-Man focuses on lead character Peter Parker’s coming of age. The Social Network’s Andrew Garfield plays the webbed character that’s been modernised from comic book geek to a modern teenager and direction comes from music video auteur Marc Webb.

For those who weren’t lucky enough to get to the premiere (including us!) there’s just a few more weeks to wait until the movie is officially released in the UK on 3 July. In the meantime, you can develop your very own spidey style with Alchemy’s arachnophiliac range of jewellery.

From our subtle Black Widow studs [E.169] to the more elaborate Art Deco-inspired Incy Wincy Forme necklace [P626] that’s studded with two dozen Swarovski crystals, there’s something for all fans of the eight-legged creatures!

Metal Hammer Golden Gods!!!

June 15th, 2012

Metal Hammer’s Golden Gods awards night returned this Monday, celebrating the best of Metal from the last 12 months! The demonic Golden Gods made right here at the Alchemy Studios, has proven to be a massive hit with both the exciting newcomers and long-standing legends at Metal Hammer magazine’s annual awards. Lifted high by the likes of Slipknot and Saxon and lauded as ‘cute’ by none other than Def Leppard frontman Joe Elliot, our accolade of iconic design is fast becoming an object of desire for some of metal’s finest. Hosted the day after Download’s 10th anniversary festival, there was a special edition to this years ceremony with an award for the Best Download Moment ever!

Awarded to Slipknot for their epic headline set of 2009, frontman Corey Taylor was presented on stage at Download last week by Metal Hammer editor Alexander Milas and Download organiser Andy Copping. As you can see from the video below, things got pretty emotional.


Fantom Skullquest

June 11th, 2012

Alchemy1977 have teamed up with Fantom online cards to create a new online gothic card game – Skullquest. Trade and collect 48 quest cards, from skulls and dragons to witches and wizards. Collect all the quest cards and you are in with a chance of winning the Skull Cup – a finely crafted, limitedly available goblet!

 

Collect and connect with other Alchemy Skullquest players from across the globe and delve deeper into the Alchemy Gothic world. Fantom is a relatively new game boasting a new slant at traditional card games by creating an online world around them.

It is easy and free to join, fun to play and there are prizes that are available for many. But, only one of the true bloodline will win the Skullcup!

Start your quest here: http://alchemy.fantom.tv/

Grab your wellies & rock out at the Download Festival!

May 30th, 2012

When Festivals were first born they were regarded a small and barely talked about event, with a small stage and a few local bands. As time progressed the world began to adapt to the true concept of a music celebration, without boundaries! One of the best and most recognised Festivals of our time is The Woodstock Festival, held for the first time in the summer of 69. With legendary artists included in the line up, such as Jimi Hendrix! Since then the ‘Rolling Stone Magazine’ has listed Woodstock as one of the 50 Moments That Changed The History Of Rock ‘n’ Roll.

Now every city and their mother has a music festival and has become dedicated to bring you the best fiery summer festivals! Festivals have become a passion for many people, and the chance to get down and dirty in muddy fields infested with music lovers sells itself! Whether you’re a Metal-head, Rocker or Raver, whether you love to be in thick of a mosh-pit, crowd surfing, or simply chilling out with a cold beer in hand, nothing rivals the thrill of taking in live music with the company of thousands of others.

Alchemy and the best rock festivals come hand-in-hand, and is a great opportunity for you to show off your most extravagant Alchemy possessions! Luckily for all our fans we will be appearing at two of the headlining UK festivals of 2012. Are you going to be joining us? Look out for the Alchemy1977 stand to purchase your favourite pieces at; DOWNLOAD from 8-10th of June and BLOODSTOCK from 9-12th of August. Grab your wellies, rock out and dive into the highlight of the summer season!

Lucy Westenra; the curse of Count Dracula

May 22nd, 2012

Beautiful, innocent and pure, well loved by all who came across her, Lucy Westenra could not have been less deserving of the fate that befell her. Westenra’s frailty and weakness soon began to show; a sign of blood loss, something more sinister, of the vampire Dracula chosing her as his latest victim. Within days, and despite efforts made by her mother and the famed vampire hunter, Doctor Van Helsing, the girl was dead – but that was not to be the end of her story.

Tales of a striking woman who stalked the night in search of the blood of small children soon began to circulate – Lucy lived again, though this time as one of the sentient undead; a vampire created in Dracula’s own shadow.

Designed to hide the bite that lingers beneath, Lucy’s lavishly delicate jugular garnish conceals the punctures of the Count Dracula. The stunning Westenra choker (P593), with it’s intricate pewter work, studded with green crystals and strung on a wide black ribbon for true baroque style, accompanied in the form of the wonderfully decadent earrings (E289), create the perfect complete Lucy Westenra’s post-Whitby jewel set.

To order your very own Lucy Westenra jewellery set, you can browse the Alchemy dealer page at: http://www.alchemyengland.com/buy

Tattoo’s for you?

May 18th, 2012


Whether you have tattoos or not, whether you admire tattoos from a far, too scared to take the plunge for fear of pain, or fear of making a terrible mistake that cannot be corrected! Perhaps the mere thought of a tattoo conjures up images of body mutilation. Whatever you opinion you cannot hide from the phenomenon tattoos are here to stay! No longer are they a trophy of a drunken night in the forces. But arguably a form of art and most certainly a way of self expression.

Here at Alchemy the home of self expression and the alternative lifestyle. We strived to create a range that inspired and captivate the largely neglected male ‘dudes’. A ground breaking collection of urban accessories was born. The range was named UL13. That was 2008 and in 2009 due to much screaming and jumping up and down from our customers and fans alike, The brand UL13 unleashed its baby sister, UL17 ‘angelic accessories’ for the naughty angels!

This Summer sees the release of a new collection to compliment the soul of the two ranges. Our designers have drawn upon the classic retro and rock symbolism that originally inspired them. To create truly unique designs that will take the scene by storm.

Be one of the first to receive the Alchemy UL13/UL17 new release flyer by email, just fill in the form below:

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The Queen’s Jubilee is fast approaching

May 14th, 2012

There are now only 3 weeks to go until the whole Nation will be celebrating Queen Elizabeth’s Diamond Jubilee!

With the upcoming Olympic games and a Jubilee year in which The Queen will become only the second British Monarch to reign for 60 years (along with her Great, Great-Grandmother, Queen Victoria) the British economy is to expect a much welcomed boost, with everyone looking forward to a 4 day weekend at the start of summer, along with the general ‘feel good factor’ the jubilee celebrations will create, as with the wedding of HRH Prince William & Kate Middleton in 2011.

Parties and celebrations will be held all over the commonwealth to mark this spectacular occasion, and the two day bank holiday will be well received by many!

Here at Alchemy HQ we will be celebrating the Friday before. With a bit of bunting, a piece of cake and some old school coronation chicken! We are expecting busy times here and we will be working hard to ensure our shops & sites are fully stocked for this great celebration!