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Fifty Shades of Grey: Excites the Nation!

West London based author, E L James, a working mother of two has been breaking records with her first novel ‘Fifty Shades of Grey’, followed by ‘Fifty Shades Darker’ and ‘Fifty Shades Freed’.

It has surpassed J K Rowling’s ‘Harry Potter’ as the fastest selling paperback of all time in the UK, topping the best sellers lists in the US and around the world, with book rights sold in 37 countries!

The ‘Fifty Shades’ trilogy is based upon the unlikely and unconventional relationship between Anastasia Steele, an innocent, uncorrupted college graduate suffering with low self-esteem and Christian Grey, a young over controlling, enigmatic, billionaire entrepreneur who is tormented by the demons of his past.

Without giving too much away to those who haven’t read the trilogy (is there anyone left in the world?), Ana is enticed by Grey’s alternative lifestyle where there are a lot of erotic, sexually explicit scenes featuring elements of BDSM which will leave you obsessed and unable to put the books down. I’m sure most women who are currently reading or have finished the trilogy find themselves wanting to be Grey’s submissive and secretly wanting their partner, husband or whoever to use that trademark silver tie on them and be taken to the ‘red room of pain’!

With rumours of a film and merchandising rights already sold in the UK, we are sure that jewellery, underwear/nightwear and perfume etc. will be everywhere very soon! Until then why not live out your own fifty shades fantasy with our range of Alchemy ties for the men (AHTMT1,2 &3) and wear your own masks of mystery with our very own Venetian Mask pendant (P591) and Ring (R168).

You can order online by visiting our approved list of dealers at

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