Here at Alchemy we are excited to announce the launch of our new “Man in the Moon” jewellery collection in collaboration with the ultimate Goth Festival M’era Luna. A simple, yet stunning, collection of jewellery designed to be perfect for everyday wear and all handmade in England from fine English pewter.

The full collection can be viewed online here.

Alchemy England are celebrating their 40th anniversary this year. The alternative jewellery and gift brand is known all around the world for its high quality gothic, steampunk and metal wear, but did you know that it was born in a small bedsit in Leicester?

I have seen a few cases in my life. The work of a psychiatrist is quite surprising from time to time. I’ve had patients who thought they were possessed by the devil or thought they were being haunted, patients who believed they were constantly being followed or even patients who believed they came from another planet. I was able to cure most of them the answer being something as simple as confronting one’s fears. But Lidia…she was…something else.

Weddings for goths, steampunks, rockers and punks have never been more popular. Never mind conventional white gowns and traditional hymns, if you’re planning an alternative wedding, you’ll want to do things a little differently from the norm.

Ostara is the one of the eight pagan festivals throughout the Wheel of the Year. Each season is celebrated and regarded as equally important. It is also a way to understand the natural world and its changes and become more in-tune with the environment. This is one of my favourite times of the year – if I could choose!

Alchemy Rocks – Alchemy’s officially licensed range of music jewellery – is back by popular demand! Originally known as Poker, the renamed brand includes official pieces from some of the rock and metal world’s most iconic bands.

Our collection of mugs are back in stock by popular demand.

Photo by Marija Buljeta
Clothing from The Gothic Shop

While black is the obvious staple of any discerning Goth’s wardrobe – it’s best viewed as the starting point. The canvas on which to adorn with striking flashes of different hues to bring in your unique meaning and personality to the fore. While every colour on this great earth can be woven in to your dark attire, there are a collection of essentials that are quintessentially Goth. Have a read below what each colour represents and choose to weave these meanings into your outward attire.

Alchemy England have extended their jewellery range just in time for spring. The new collection includes elegant necklaces, bangles, ear adornments and rings. The latest additions are made to a very high quality from skin-safe fine English pewter at Alchemy’s dedicated factory in England.

It’s time for Vikings fans, devotees of the Dark Age era and history buffs to break out the battleaxes and launch the longships, as, starting on the 20th of February, the historic English city of York will be playing host to the 33rd annual Jorvik Viking Festival. The largest event of its kind in Europe, the Jorvik Festival attracts re-enactors, experts and traders from all over the world. Jorvik is the Norse name for York, back when it was the Viking capital of England. It’s also the name of the interactive museum and archeological attraction who run the festival.