News & Community

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Proudly Handmade. Loudly Worn.

June 27th, 2025

How Alchemy’s English Craft Became Part of Iron Maiden’s Global Impact

The very first Iron Maiden piece Alchemy created was back in 1980, based on the cover art of the band’s eponymous debut album, when Paul Di’Anno was singer, prior to Bruce Dickinson joining the crew. Issued under the brand name of Poker Rox, the original model was crafted as a faithful 3D rendition of Derek Riggs’ iconic Eddie artwork in the form of a pin badge, made to adorn denim and leather jackets. These of course were unofficial, as at that time the nascent ‘official band licensing’ concept was unknown to anyone but the odd sharp lawyer!

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Alchemy Spring Collection

February 19th, 2025

Alchemy England unleashes a breathtaking new jewellery collection summoned from a haunted realm where exquisite nocturnal creations adorn willing supplicants.

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Year of the Snake – Lunar New Year

January 29th, 2025

We would like to wish everyone a happy lunar new year. We hope the year of the Snake will be a prosperous one for you all.

Become an Alchemy Stockist

April 12th, 2024


Are you a big fan of Alchemy? Love all things gothic and alternative? Have a flair for business and a passion for connecting with customers? Or perhaps you already have your own company and want to add some unique and beautiful jewellery, gift and home collections to your inventory? Well.. you can become an Alchemy stockist!

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Year of the Dragon – Lunar New Year

February 10th, 2024


We would like to wish a happy lunar new year to all. We hope the year of the Dragon will be a prosperous one for you all.

Season Greetings from Alchemy

December 19th, 2023

Wynter Wassail

Midwinter’s night in the sacred grove of Crann Brethadh. A priestess casts a spell of veneration, just as her forebears had done on this very night since the world was young and icebound. And in the snowy heartlands of ancient Britain peasant folk continue the magical traditions of joyful, raucous tree worship to scare away evil spirits and provide a good harvest – The Wassail.

Evergreen trees were always powerful symbols of rebirth at the winter solstice, the shortest day of the year. The ritual of decorating the home with evergreen boughs and symbols of fertility at the winter solstice seems to have been passed down, more or less unchanged, since pagan times. It is a time where the fresh new sprigs of nature go underground and the maiden of spring sleeps. The Earth, like the Mother, carries the potential for future growth in her quietude. And in the depth of winter, the crone reveals herself, embodying wisdom, resilience, and the promise of eventual renewal.

Year of the Rabbit – Lunar New Year

January 22nd, 2023

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Rabbit will be a prosperous one for you all.

Spring Rites and Rituals

March 24th, 2022

Everywhere you look you can see, smell and experience Spring finally arriving. It is a time for renewal and a fresh outlook – and how can you celebrate and make the most of this new season?
I will give you a few ideas…

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Year of the Tiger – Lunar New Year

February 1st, 2022

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Tiger will be a prosperous one for you all.

Happy Lunar New Year

February 12th, 2021

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Ox will be a prosperous one for you all.

To learn more about the Luna New Year you can read our previous blog here.