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We would like to wish everyone a happy lunar new year. We hope the year of the Horse will be a prosperous one for you all.

How Alchemy’s English Craft Became Part of Iron Maiden’s Global Impact

The very first Iron Maiden piece Alchemy created was back in 1980, based on the cover art of the band’s eponymous debut album, when Paul Di’Anno was singer, prior to Bruce Dickinson joining the crew. Issued under the brand name of Poker Rox, the original model was crafted as a faithful 3D rendition of Derek Riggs’ iconic Eddie artwork in the form of a pin badge, made to adorn denim and leather jackets. These of course were unofficial, as at that time the nascent ‘official band licensing’ concept was unknown to anyone but the odd sharp lawyer!

Alchemy England unleashes a breathtaking new jewellery collection summoned from a haunted realm where exquisite nocturnal creations adorn willing supplicants.

We would like to wish everyone a happy lunar new year. We hope the year of the Snake will be a prosperous one for you all.

Are you a big fan of Alchemy? Love all things gothic and alternative? Have a flair for business and a passion for connecting with customers? Or perhaps you already have your own company and want to add some unique and beautiful jewellery, gift and home collections to your inventory? Well.. you can become an Alchemy stockist!

We would like to wish a happy lunar new year to all. We hope the year of the Dragon will be a prosperous one for you all.

Wynter Wassail

Midwinter’s night in the sacred grove of Crann Brethadh. A priestess casts a spell of veneration, just as her forebears had done on this very night since the world was young and icebound. And in the snowy heartlands of ancient Britain peasant folk continue the magical traditions of joyful, raucous tree worship to scare away evil spirits and provide a good harvest – The Wassail.

Evergreen trees were always powerful symbols of rebirth at the winter solstice, the shortest day of the year. The ritual of decorating the home with evergreen boughs and symbols of fertility at the winter solstice seems to have been passed down, more or less unchanged, since pagan times. It is a time where the fresh new sprigs of nature go underground and the maiden of spring sleeps. The Earth, like the Mother, carries the potential for future growth in her quietude. And in the depth of winter, the crone reveals herself, embodying wisdom, resilience, and the promise of eventual renewal.

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Rabbit will be a prosperous one for you all.

Everywhere you look you can see, smell and experience Spring finally arriving. It is a time for renewal and a fresh outlook – and how can you celebrate and make the most of this new season?
I will give you a few ideas…

We would like to wish a happy new year to all of our friends in the east. We hope the year of the Tiger will be a prosperous one for you all.