Proudly Handmade. Loudly Worn.
June 27th, 2025
How Alchemy’s English Craft Became Part of Iron Maiden’s Global Impact
The very first Iron Maiden piece Alchemy created was back in 1980, based on the cover art of the band’s eponymous debut album, when Paul Di’Anno was singer, prior to Bruce Dickinson joining the crew. Issued under the brand name of Poker Rox, the original model was crafted as a faithful 3D rendition of Derek Riggs’ iconic Eddie artwork in the form of a pin badge, made to adorn denim and leather jackets. These of course were unofficial, as at that time the nascent ‘official band licensing’ concept was unknown to anyone but the odd sharp lawyer!
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Last month, the Alchemy team proudly attended another year of the Las Vegas Licensing Expo. We headed over for three full days of back-to-back meetings with both our trusted licensees and a host of exciting new prospects.