{"id":17559,"date":"2026-07-13T10:33:42","date_gmt":"2026-07-13T09:33:42","guid":{"rendered":"https:\/\/www.alchemyengland.com\/site\/?p=17559"},"modified":"2026-07-13T10:52:27","modified_gmt":"2026-07-13T09:52:27","slug":"the-alchemy-of-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/www.alchemyengland.com\/site\/index.php\/2026\/07\/the-alchemy-of-artificial-intelligence\/","title":{"rendered":"The Alchemy of Artificial Intelligence"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u2018Any sufficiently advanced technology is indistinguishable from magic.\u2019 Arthur C. Clarke<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Doctor_Von_Rosenstein_sepia_sq.jpg\" alt=\"\" class=\"wp-image-17569\" srcset=\"https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Doctor_Von_Rosenstein_sepia_sq.jpg 500w, https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Doctor_Von_Rosenstein_sepia_sq-300x300.jpg 300w, https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Doctor_Von_Rosenstein_sepia_sq-150x150.jpg 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Doctor Von Rosenstein<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The AI genie is out of the bottle, and already impacting creative industries like cinema. Obviously, as a studio who still employ traditional artists and sculptors, Alchemy have also had to decide on how to interact with such technological advances. Particularly when many of their competitors are increasingly using them to cut corners, or even dispense with their creative teams completely. We asked Alchemy\u2019s co-founder and chairman Geoff Kayson for his take on the matter. \u2018I am both disturbed and saddened by the relentless \u2013 and furtive \u2013 takeover of all traditional forms of human creativity, skill, and individual expression by digital technologies\u2019 sighed Geoff. \u2018The now ubiquitous use of computer generated art and AI design, coupled with 3D printing technology and automated production is killing originality and reducing our world to just cloned concepts.\u2019<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">He remains, however, pragmatic: \u2018Whilst appreciating these incredible advances, as always, they must be viewed as a double-edged sword. At Alchemy we would use such technologies as time-saving tools, but never to replace our human imaginations, skills, and talents.\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Few if any technological developments have offered as much promise, or threatened as much harm, as Artificial Intelligence. On the one hand, it promises to revolutionise areas like medical research. On the other, it threatens jobs, or at the worst extreme, our very existence. It\u2019s possible to view the debate from many angles. Even through a Gothic, or occultic lens\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Experts from both the fields of science and the arts have seen parallels between the AI debate and the legend of Faust. Faust was reputedly a medieval German doctor whose thirst for knowledge and power led him to make a pact with unholy forces, leading to disastrous consequences. His story has inspired classic opera, poetry, and literature \u2013 works that some feel are gaining new resonance due to recent technological developments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"307\" src=\"https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Faust_and_Mephisto_small.jpg\" alt=\"\" class=\"wp-image-17565\" srcset=\"https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Faust_and_Mephisto_small.jpg 500w, https:\/\/www.alchemyengland.com\/site\/wp-content\/uploads\/2026\/07\/Faust_and_Mephisto_small-300x184.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Faust and Mephisto<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Data scientist, Professor Colin W.P. Lewis penned a post for his blog, The One Percent Rule, entitled \u2018Faust: A Cautionary Tale for AI\u2019. \u2018Today, we stand on the precipice of our own Faustian moment\u2019 observes Lewis, \u2018but instead of parchment contracts and sulphuric pacts, we have neural networks and quantum processors. Artificial Intelligence, our modern alchemical quest, promises to transmute data into scientific breakthroughs, calculation into cognition. Yet, like Faust, we may be making a deal whose consequences we barely comprehend\u2026\u2019<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are even more obvious parallels in the story of Frankenstein, the scientist whose blind ambition leads him to unleash a monster. The legend has most recently been interpreted by the acclaimed Mexican director Guillermo del Toro. Curiously, del Toro was at pains to emphasise that his film was not intended as a metaphor for the perils of AI. \u2018I\u2019m not afraid of artificial intelligence\u2019 he joked at the Venice Film Festival. \u2018I\u2019m afraid of natural stupidity.\u2019 This shouldn\u2019t however be taken as an endorsement of the technology. Del Toro famously shouted \u2018F*** AI\u2019 at a new York preview screening of his Frankenstein, later observing that he\u2019d \u2018rather die\u2019 than employ the technology in his work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody is sure where AI will take us. But Alchemy, at least, remain determined not to succumb to technology\u2019s temptations to remove humanity from the creative equation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Note:<\/strong> The preceding was adapted from an article originally posted at <a href=\"https:\/\/www.alchemygothic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.alchemygothic.com<\/a> and is republished here with permission from the original author.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018Any sufficiently advanced technology is indistinguishable from magic.\u2019 Arthur C. Clarke The AI genie is out of the bottle, and already impacting creative industries like cinema. Obviously, as a studio who still employ traditional artists and sculptors, Alchemy have also had to decide on how to interact with such technological advances. Particularly when many of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17559","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/posts\/17559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/comments?post=17559"}],"version-history":[{"count":2,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/posts\/17559\/revisions"}],"predecessor-version":[{"id":17572,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/posts\/17559\/revisions\/17572"}],"wp:attachment":[{"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/media?parent=17559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/categories?post=17559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alchemyengland.com\/site\/index.php\/wp-json\/wp\/v2\/tags?post=17559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}